The Los Angeles Rams and SoFi, a digital personal finance company, have joined forces with the City of Hermosa Beach...
Oatly’s pop-up event, “Designed for Humans,” made its debut appearance in Italy for the first-time during Milan Design Week. The...
Sabato De Sarno, Gucci’s creative director for the past year, made his grand debut in Shanghai, marking his collection launch...
With Coachella wrapping up this weekend, it is the perfect time to take a look into the brand activations and...
Two weekends of Coachella festivities is clearly not enough, as the most influential music festival has taken to Fortnite to...
Coachella and Heineken’s partnership dates back to 2002, only three years after the first-ever Coachella festival. So, for 20 years,...
Coachella is one of the largest and most influential music festivals globally. It’s well known for its diverse lineup of...
Designer fashion label, Michael Kors, has transformed a bakery in Shanghai into the vibrant hub of its latest marketing campaign,...
During the Paris Olympics preview, Nike showcased their latest products giving insight to the future of shoe design. The A.I.R...
McDonald’s Netherlands has created a unique billboard that releases the smell of their French fries to spark irresistible food cravings....
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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