Meet ‘JENTLE SALON’, the latest venture by Gentle Monster and JENNIE. Together, they revealed their new eyewear line. With eight distinct eyewear designs and an array of eleven charming accessories, the pop-up invites you to discover endless possibilities for personal expression. The Jentle Salon pop-ups explore creativity and demonstrate their commitment to redefining the art of accessorising eyewear.
Throughout the month of May and extending until the conclusion of June, the Jentle Salon has been making waves across the globe with its presence in thirteen distinct locations. This worldwide phenomenon includes two pop-up stores each in the United States, China, and Japan, and one in South Korea, Singapore, Taiwan, Thailand, the Philippines, Hong Kong, and Malaysia. With the Malaysia pop-up extending until the end of July.
By providing a physical presence in high-traffic areas, popup stores enhance brand visibility and awareness, reaching both existing customers and new audiences. These temporary retail spaces are crucial in creating buzz and excitement around a brand or product launch, taking advantage of their limited-time nature to generate urgency and anticipation among consumers.
With their partnership with influencer Jennie Kim, a South Korean singer, rapper, and actress, Gentle Monster amplifies the brand’s visibility and enhances its appeal to a diverse and global audience of Jennie’s followers. Gentle Monster and Jennie Kim bring to life their shared vision of “A dreamlike, enchanting imagination,” infusing each aspect of the pop-up experience with a sense of wonder and allure.
Images: Gentle Monster
