Two giant LEGO roses against Jewel Changi’s Rain Vortex make a smart case for siting retail theatre inside the world’s busiest transit hubs.
BMW dissolved its engineering into bubbles at Art Basel. A.A. Murakami’s SYMBIOSIS is a study in brand patronage, the anti-spec-sheet flex.
Michelob ULTRA’s Pitchside Club annexed the Santa Monica Pier for a fortnight, an owned-venue World Cup play built on top of the brand’s sponsorship.
Nike’s ambush marketing at the 2026 World Cup skipped the stadium for the streets, building experiential retail it didn’t need a FIFA badge to own.
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park.
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and
Louis Vuitton takes over Europe with their seasonal pop-up stores at picturesque seaside locations, featuring the latest collections of Women’s and Men’s ready-to-wear, leather goods,
Hennessy, the iconic cognac brand, in partnership with the National Basketball Association (NBA), has brought an immersive courtside experience to the heart of London. Hennessy
