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A well-known mural in Harlem is undergoing an exciting transformation, bringing the history of the neighborhood to life in an...

H&M, in collaboration with DEPT® and Journee, has created an innovative virtual showroom, which recently won the Best Metaverse UX...

The holiday season is synonymous with joy, and nothing encapsulates this better than the innovative brand activation at the Natick...

Amazon’s $100 million investment in broadcasting the NFL’s first-ever Black Friday game is not just a mere expansion into sports...

Australian sports business’ best and brightest lit up The Grand Electric in Sydney on Thursday night for the third annual...

In the ever-evolving world of advertising, the introduction of the Sphere at the Venetian Resort in Las Vegas has marked...

MGM Resorts is ready to rev up the excitement for the Las Vegas Grand Prix with a series of unique...

ESPN has inked a multi-year agreement to bring the exciting TGL (Tech Golf League) series, co-founded by golf legends Tiger...

Hornets’ Partnership With YouTuber MrBeast, Marking The First Of Its Kind

In a sponsorship that is the first of its kind, the Charlotte Hornets have partnered with a YouTube icon, hitting the court for the 2023-24 season. This groundbreaking venture sees the Hornets joining forces with none other than YouTube sensation Jimmy Donaldson, globally recognised as MrBeast. This collaboration will see MrBeast’s company, “Feastables,” featured on the Hornets’ jerseys, taking centre

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How Chelsea FC Used Faux OOH To Promote Their New Kit On TikTok

Chelsea FC recently launched their third kit for the 2023/24 season, and they did it in a very innovative way. They used Faux OOH, a trending marketing technique that combines CGI and organic social media posts to create the illusion of a real outdoor advertising campaign. Faux OOH stands for Fake Out Of Home, and it’s a way of creating

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Squealing Pig Wines Partners With National Pickleball League (NPL)

In an unparalleled move, Treasury Wine Estates cheeky wine brand, Squealing Pig, has paired up with the National Pickleball League (NPL) in a sponsorship agreement. As part of the deal, Squealing Pig will champion the title of Major Sponsor for the NPL over the next two years. Both entities encapsulate freshness and vibrancy in their domains, challenging conventional norms. The

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Scottie Pippen To Launch NBL Season In Australia

Basketball legend Scottie Pippen, a six-time NBA champion, is set to launch the upcoming season of the Hungry Jack’s National Basketball League (NBL) in Australia. As an official ambassador for the NBL season tip-off, Pippen, a hall of famer and one of the NBA’s top 50 and 75 players of all time, expressed his excitement about his first trip Down

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Max Verstappen Becomes Global Ambassador Of Heineken 0.0

Heineken has announced a new partnership with Formula 1 (F1) world champion, Max Verstappen, ahead of the 2023 season launch in Bahrain. The partnership aims to engage the next generation of fans through a series of meaningful activities that focus on the responsible consumption of alcohol. As part of the partnership, Verstappen will become Heineken’s official 0.0 ambassador and help

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