, ,

Solebox and Adidas Tease Paris Store Opening with Pop-Up Event

Nothing excites a crowd more than a teaser event to build anticipation and generate buzz for something. Solebox did exactly that in preparation for their new store in Paris, opening in July. Solebox teamed up with Adidas on the 20th and 21st June to launch this event. Taking over café Fringe, they rebranded and redesigned it to reflect the yellow motif of the upcoming solebox x adidas Handball Spezial.


View this post on Instagram


A post shared by solebox (@solebox)

Guests enjoyed coffee and croissants, along with some themed shirts, caps, and matches. Guests were also offered a sneak peek of the new solebox x adidas Handball Spezial design, which follows the same yellow theming.

unnamed 5

Café Fringe is conveniently located within a huge range of showrooms where brands displayed their new ranges and products for Paris Fashion Week. Solebox strategically teased their opening in a high-traffic area full of fashion-minded people, who are their exact target audience.

This pop-up will carry momentum for a successful debut of solebox’s Paris store later this month.


Images: Soleblox

Share the love


Related Articles

Experience the exclusive pop-up events in Seoul and Shanghai celebrated the Gentle Monster x Mugler collection, which launched globally on...

Louis Vuitton never fails when it comes to their sporting collaborations, they believe victory travels in Louis Vuitton. This sentiment...

From July 3 to September 2, 2024, AMI Paris will take over Galeries Lafayette Haussmann, transforming the department store into...

The Cannes Lions International Festival of Creativity is a global event for professionals in creative communications, advertising, and related fields....

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

19 Crimes Bail Them Out Activation


NDF Group Brand Refresh


T’Gallant Prosecco Fountain for Myer Melbourne






Taper Financial Solutions


The Stag Australian Open Activation


Twitch Set Design


The Container Brothers Brand Refresh