The Worlds Most Elusive Wine Bar

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Video Credit: Citizens Of The World

Based on the tagline ‘Instinct led you here’, we worked closely with the partner agencies and client to create a once-in-a-lifetime brand experience.

Set high in the Victorian alpine wilderness, a wine bar awaits, where for one night only, St Huberts The Stag’s collection of wines was served alongside a locally sourced menu, prepared by professional chef Matt Wilkinson of The Pie Shop and late Melbourne institution Pope Joan.

With a strictly limited number of guests, highlights from the night included a preview of the winery’s 2018 Yarra Valley Pinot Noir from winemaker Greg Jarratt, to celebrate its 10th anniversary release.

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Says Clive Coleman, regional brand director, St Huberts The Stag: “This elusive experience is all about bringing people together for a food and wine adventure. An opportunity to escape the norm and showcase our range of cool climate St. Huberts The Stag wines.

“St Huberts The Stag is a brand that encompasses escapism and reconnection. We’re thrilled to debut and host an experience such as The World’s Most Elusive Wine Bar – which will provide guests with a once-in-a-lifetime opportunity, that we simply can’t wait to share.”

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