Harry Styles brings Pleasing Pop-up to Chicago

Advertising, Brand Experience, Creative

Harry Styles’ beauty brand, Pleasing, has taken to the streets of Chicago, running from June 15th to July 14th. This unique, space-themed ice cream shop invites visitors to explore the new AstroMilk Polish collection, which features a range of milky neutral nail polishes.

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A post shared by Pleasing (@pleasing)

The retro shop resembles an old-fashioned diner with a cosmic flair. The brand describes it as a “spacey ice cream shop,” blending vintage charm with a futuristic atmosphere. Visitors are encouraged to try out brand-inspired ice cream flavours within the venue.

Launched in 2021 by Styles, Pleasing is a non-binary beauty brand offering a variety of skincare products and nail polish. The novelty and creativity of the space-themed ice cream shop are likely to generate significant buzz on social media platforms increasing brand visibility and attracting new followers.

Images: Pleasing

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Ainsley Woods

Journalist & Copywriter @maake.agency

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