Aperol x AO pop-up Experiential Store at Melbourne International Airport

project image aperoldutyfree 04
Travellers are treated to the ultimate serving experience.

A unique shopper experience

Strengthening our ties with Aperol, our prowess has reached new heights as we proudly present Aperol’s inaugural pop-up store in the global travel retail scene, strategically nestled in Melbourne Airport Terminal 2’s bustling departures zone.

Step into the Aperol universe, where the celebration unfolds with open arms, inviting travellers into a world of dynamic, engaging, and intensely colourful brand experiences that transcend the boundaries of the tennis tournament. The visually stunning store, adorned in Aperol’s signature brilliant orange hues, promises a dazzling and multi-sensorial adventure for all who venture within.

project image aperoldutyfree 03
An interactive touch screen display elevates the shopper experience.
project image aperoldutyfree 05

This venture kicked off with a bang, marking the commencement of a vibrant two-month celebration in honour of Aperol’s extended partnership with the prestigious Australian Open – a Grand Slam tennis event running from January 14th to the 28th.

This pop-up is next level immersive and we are stoked to be a part of the Aperol experience offered to incoming travellers.

project image aperoldutyfree 01
Share the love

More to explore