project image Howlerhead UFC Octagon 06
A fan takes the opportunity for a selfie with Robert Whittaker.

Step into the octagon and get ready for a huge hit

What better way to win over crowds at a trade show than to establish a presence and make an impact.

We worked with Howler Head to capitalise on their partnership with the UFC by designing and building an activation that would stand out and leave a lasting impression with show attendees.

project image Howlerhead UFC cage 02
The Howler Head x UFC Octagon at the IBA Trade Show
project image Howlerhead UFC Octagon 01
Crowds flock at the Howler Head stand to see UFC superstar Robert Whittaker

Based on the format of a live fight event, we took elements of the iconic UFC Octagon to create a stand representing the brand’s engagement with fans and consumers alike.

The open front and generous size allowed show-goers to immerse themselves within the space. Attendees were also invited capture a unique IG moment – at one point highlighted by the man himself, Robert Whittaker, when he made a guest appearance.

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