What better way to win over crowds at a trade show than to establish a presence and make an impact.
We worked with Howler Head to capitalise on their partnership with the UFC by designing and building an activation that would stand out and leave a lasting impression with show attendees.
Based on the format of a live fight event, we took elements of the iconic UFC Octagon to create a stand representing the brand’s engagement with fans and consumers alike.
The open front and generous size allowed show-goers to immerse themselves within the space. Attendees were also invited capture a unique IG moment – at one point highlighted by the man himself, Robert Whittaker, when he made a guest appearance.
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