The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and
Louis Vuitton takes over Europe with their seasonal pop-up stores at picturesque seaside locations, featuring the latest collections of Women’s and Men’s ready-to-wear, leather goods,
Hennessy, the iconic cognac brand, in partnership with the National Basketball Association (NBA), has brought an immersive courtside experience to the heart of London. Hennessy
At the end of July, the Californian coastal towns of Venice, Santa Monica, and Malibu were the lucky destinations for Harry Styles’ brand, Pleasing, to
Throughout the current Paris Olympic Games, Dior launched an exclusive spa cruise which sets sail from Port Henri IV near the picturesque Ile Saint-Louis, offering
Marbella, the elite luxury resort in Spain, is now home to the iconic Roman fashion house, Fendi. This summer, Fendi has embarked on a brand
Harry Styles’ beauty brand, Pleasing, has taken to the streets of Chicago, running from June 15th to July 14th. This unique, space-themed ice cream shop
NikeTown London has launched their new ‘Mad Brilliance’ range at their pop-up store, building anticipation for the ongoing UEFA European Football Championships. Known for consistently
As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to major European cities or coastlines
Augmented Reality (AR) is a powerful tool that brands can leverage today to enhance their promotional strategies and customer experiences. By creating interactive and personalised
