As the 77th Cannes Film Festival is currently unfolding from May 14 to 25, Nespresso has hit the shores to launch a refreshing new experience centred around its summer collection. The iconic Nespresso Beach relocates to the Palais Stéphanie beach this year, presenting a Mediterranean atmosphere with vibrant, 70s-inspired pop colours.
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True to tradition, Nespresso Beach will buzz in the celebration of coffee that captures the essence and flavours of summer. It will host exclusive events delivered by a lineup of renowned chefs, baristas, and food enthusiasts, including the Nuova Italia event by Big Mamma on May 16, Escale à Marseille by Valentin Raffali on May 17, the French Riviera dinner by Jean Imbert on May 18, and the Greek Getaway by Dina Nikola on May 19.
This year, the beach experience is elevated with the introduction of the Nespresso Kiosk. This spot offers visitors the opportunity to purchase the new summer collection products, as well as pre-stamped postcards showcasing the event’s scenery. A Nespresso mailbox is also available, allowing guests to send these postcards directly from the beach.
By leveraging the natural appeal of beaches and the relaxed atmosphere they provide, Nespresso has found the perfect destination that aligns with their latest products and collections, appealing to both coffee lovers and beachgoers. Celebrate the summer at Nespresso Beach!
Video & Image Credit: Nespresso Instagram and L’Officiel Ibiza
