Explore the craftsmanship of Fendi’s legacy leatherworking technique, at the Fendi Selleria Pop-Up in Tokyo. One of the key advantages...
Kinetic Walls create captivating structures that connect spaces and people. Combining state-of-the-art computer vision and mechatronics, they introduce interactive technologies...
Let’s chat about that super cool OOH Corona did back in 2022. With tech, AI and Faux OOH really hyping...
Mercedes-Benz has teamed up with musical legend will.i.am to create an “interactive music experience” tailored for vehicles equipped with the...
Musical and cultural icons Dr. Dre and Snoop Dogg have launched the production of Gin & Juice By Dre and...
Immersive VR experiences offer brands a unique platform to showcase their products or services in innovative and interactive ways. Whether...
St. Patrick’s Day not only embodies a celebration of Irish culture but also presents a golden opportunity for brands to...
The Flower Parent and Child sculpture collaboration between Louis Vuitton and Takashi Murakami has arrived at the Kyocera Museum of...
Lay’s, the official snack partner of the UEFA Champions League (UCL), has kicked off No Lay’s, No Game 2024, rewarding...
The Michael Kors Beach Club has taken over the poolside oasis of The 305 Dubai for an exclusive two-week event...
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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