Explore the craftsmanship of Fendi’s legacy leatherworking technique, at the Fendi Selleria Pop-Up in Tokyo.

One of the key advantages of brand pop-ups is their ability to showcase the craftsmanship and heritage behind a brand’s products. In the case of Fendi, the pop-up provides a platform for guests to explore the intricate leatherworking technique that has been passed down through generations since 1925.

The pop-up includes interactive elements that span from the Tuscan hills to the bustling streets of Tokyo, where visitors can be involved in the artistry that defines Fendi.

Visitors will witness the origins of Selleria, tracing its roots back to Rome’s master saddlers, and see firsthand how Fendi artisans handcraft the iconic Peekaboo using this esteemed method.

Fendi Factory artisans, who have travelled from Italy to host workshops, provide guests with an intimate glimpse into a century of tradition and innovation.

Pictures: Fendi