
The fan does the marketing. How OpenAI handed Messi’s hair to the crowd.
OpenAI’s participatory marketing play handed Messi’s blue-hair prompt to the crowd, turning fans into the campaign at the 2026 World Cup.

OpenAI’s participatory marketing play handed Messi’s blue-hair prompt to the crowd, turning fans into the campaign at the 2026 World Cup.

Coachella is one of the largest and most influential music festivals globally. It’s well known for its diverse lineup of ‘big-time’ artists spanning multiple genres,

Whether you’re a seasoned social media marketer, an aspiring entrant into the realm of social media marketing, or a brand aiming to harness the immense

Formula E’s Mahindra team recently revealed “Ava Beyond Reality,” an artificially created, female-presenting “AI Ambassador.” However, the initiative faced such backlash from the team’s fanbase

Transparent micro LEDs stand on the brink of transforming viewing experiences, blurring the boundary between content and reality. Samsung Electronics has this week revealed their
In an era where technology merges with art, ABBA’s ‘Voyage’ hologram concert, potentially heading to Melbourne, stands as a testament to this synergy. This digital

As the world of gaming continually evolves, the recent launch of Lego Fortnite marks a significant milestone in this journey. This collaboration between the renowned

A well-known mural in Harlem is undergoing an exciting transformation, bringing the history of the neighborhood to life in an interactive and engaging way. Planet

Lush is gearing up to launch a captivating space-themed exhibit at London’s Outernet entertainment venue. Starting December 1st, visitors will be treated to a sensorial

H&M, in collaboration with DEPT® and Journee, has created an innovative virtual showroom, which recently won the Best Metaverse UX at The Drum Awards for