Transparent micro LEDs stand on the brink of transforming viewing experiences, blurring the boundary between content and reality. Samsung Electronics has this week revealed their revolutionary technology to enhance its flagship MICRO LED display. This great leap into digital technology broadens the horizon of user enjoyment as well as marketing in visual content.
Samsung has been toying with the concept of micro LED displays. However, this year, the company is elevating the concept to a new dimension by introducing transparent variants. The content takes on an almost holographic appearance, seemingly suspended in mid-air. The demo unit, standing independently, boasted a mere centimetre in thickness, intensifying the illusion of a levitating screen. Samsung prides themselves on the remarkable pixel density of micro LEDs contributed to exceptionally sharp images.
Businesses, companies and brands are all swooning over this recent development, with plans that utilise this new technology to enhance user experience and explore new ways to promote their product. This micro LED screen might just be the step need to push brands to the next level with an augmented reality.
Imagine sitting at a corporate box at the tennis, not only will you be able to watch the live match through the glass like screen, but you will be able to witness replays or statistics simultaneously to the game, mimicking that of television.
It could also bring window shopping to another playing field, with brands being able to display their latest runway show or the behind the scenes of their most recent photoshoot. Once the virtual reality finishes, you will be able to see the latest trends and pieces displayed through the shopfront window.
This could even be used for personal benefits, with devices being implemented on your tables in bars or restaurants. You could be watching the footy right there on your table at the same time as viewing the cocktail menu!
Although this is a work in progress, and Samsung has not yet revealed future plans of prices or release dates, it is promising to know this sort of revolutionary technology is close to being on the market. It brings so much potential to enhance user experience and a smart way for businesses to redefine their brand activation and marketing campaigns.
Video Credit: Daily Mirror