, , , , ,

H&M’s Metaverse Virtual Showroom Wins Award

H&M, in collaboration with DEPT® and Journee, has created an innovative virtual showroom, which recently won the Best Metaverse UX at The Drum Awards for Metaverse. This digital space is designed for a variety of audiences including the media, influencers, and customers. It offers an immersive experience to explore H&M’s latest collections and learn about their sustainability efforts.

The virtual showroom is an extension of H&M’s physical showrooms but operates digitally, allowing visitors to explore without the constraints of physical location and opening hours. It’s a place where different groups like stylists, customers, and employees can learn about H&M and its offerings in an engaging, virtual environment.

The design was guided by H&M’s brand identity and insights from users, ensuring an engaging and relevant experience.  A key feature of the showroom is its focus on diversity and inclusion, represented by the variety of avatar designs. The virtual environment is user-friendly, with aids and explanations to assist even inexperienced users in navigating the space.

The showroom has received positive feedback from various stakeholders, including the media and Gen Z audiences. It has successfully engaged visitors and provided valuable insights for H&M. Future plans include hosting larger events like concerts and launches, further expanding the virtual experience for consumers.

H&M’s Virtual Showroom is a groundbreaking project that combines fashion, innovation, and digitalization. It represents a significant step in exploring the potential of virtual brand experiences. The success of this project lays the groundwork for more innovative ventures in the future.

Share the love


Related Articles

Harry Styles’ beauty brand, Pleasing, has taken to the streets of Chicago, running from June 15th to July 14th. This...

NikeTown London has launched their new ‘Mad Brilliance’ range at their pop-up store, building anticipation for the ongoing UEFA European...

As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to...

On the top floor of the Printemps Haussmann in Paris, Veuve Clicquot shows off one of its new Sun Clubs....

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

Seppelt Melbourne Cup Activation at The Park


Assassin’s Creed Voyage To Valhalla


The Container Brothers Brand Refresh


T’Gallant Prosecco Fountain for Myer Melbourne


Snoop Cali-Red Brand Experience


Wolf Blass Custom Wine Label


The Worlds Most Elusive Wine Bar


19 Crimes Bail Them Out Activation