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Nike explores the future of footwear with AI-generated range

During the Paris Olympics preview, Nike showcased their latest products giving insight to the future of shoe design. The A.I.R collection particularly caught attention, featuring shoes created through the power of artificial intelligence.

Nike’s latest line of concepts, developed for 13 Olympic athletes, is a fusion of technology and personalisation, with a focus on its iconic Air technology. Inspired by athlete preferences, Nike’s designers took advantage of generative AI tools and 3D rendering software to bring these concepts to life.



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This collection of 13 concept sneakers embodies form, function, and fantasy. Through a combination of man-made sketches, computational design, generative AI, rapid prototyping, and 3D printing, Nike has crafted a lineup that will reshape footwear design.

John Hoke, Nike’s Chief Innovation Officer explains, “The goal of the project was to think beyond today, beyond Paris 2024. We’re studying and working directly with athletes. These are not just performance shoes; they’re blending performance with persona. This is what I’ll call the new alchemy of shoes.”

Each sneaker in the collection is a testament to the collaborative effort between human creativity and machine intelligence. While it may seem far-fetched that these concepts will hit the market, they serve a crucial purpose, to ignite imagination.


Video: hypebeastkicks

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