Dolce & Gabbana has made a splash with their takeover of Atlantis The Royal’s Cloud 22 in Dubai. This is...
In the ever-evolving realm of cultural events, music festivals have emerged as societal cornerstones, drawing in individuals from all walks...
Spatial computing harnesses technologies like augmented reality (AR), virtual reality (VR), and sophisticated sensor technologies to construct a three-dimensional digital...
Whether you’re a seasoned social media marketer, an aspiring entrant into the realm of social media marketing, or a brand...
Formula E’s Mahindra team recently revealed “Ava Beyond Reality,” an artificially created, female-presenting “AI Ambassador.” However, the initiative faced such...
Shanghai Zhangyuan witnessed a spectacular takeover by The North Face’s down jackets at the trendy luxury retail complex last weekend....
Tennis Australia’s venture into the metaverse with AO Adventure on Roblox has proven to be a resounding success, amassing over...
Luisa Bertoldi from the Maake team, experienced a Martell’s robotic cognac tastings first-hand. While transiting through Singapore Changi Airport, returning...
As the Lunar New Year closes in, Louis Vuitton has embarked on a marketing campaign to captivate consumers during China’s...
Transparent micro LEDs stand on the brink of transforming viewing experiences, blurring the boundary between content and reality. Samsung Electronics...
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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