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Dolce & Gabbana’s Lux Takeover of Cloud 22

Dolce & Gabbana has made a splash with their takeover of Atlantis The Royal’s Cloud 22 in Dubai. This is a collaboration with Ounass, a leading fashion platform, sets a new benchmark in the world of opulent leisure and style.

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The Italian fashion powerhouse, known for its distinctive designs and luxury appeal, has transformed Cloud 22’s rooftop pool at Atlantis The Royal into a haven for fashion enthusiasts. Adorned with the brand’s iconic blue majolica print, the location offers a visually stunning backdrop for visitors seeking both relaxation and style. This move follows the brand’s previous successful takeover of Marbella’s La Cabane Beach Club, signaling a growing trend among luxury designers to blend their fashion aesthetics with leisure spaces.

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The Cloud 22 takeover showcases an array of Dolce & Gabbana’s luxurious offerings. The skypool’s in-water beds and loungers are now decked in the renowned Majolica print, while cream pendant umbrellas have been given a makeover in blue and white. Matching inflatables float in the 90-metre infinity pool, adding to the overall feel. The attention to detail extends to the menu, featuring exclusive dishes and drinks, including bruschetta with Oscietra Caviar and Gillardeau Oysters, ensuring that every aspect of the visitor’s experience has a touch of Dolce & Gabbana.

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The Cloud 22 experience, which opened to the public in December after initially being exclusive to hotel guests, also boasts 11 luxury cabanas with private plunge pools and a two-story private cabana with its own floating infinity pool. Visitors can enjoy panoramic views of Palm Jumeirah and the Dubai skyline, adding to the exclusive and luxurious atmosphere

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Moreover, this fashion-forward initiative is complemented by a pop-up store on the Galleria level of Atlantis The Royal. Here, fashion connoisseurs can find exclusive pieces from various Dolce & Gabbana collections, including Blue Majolica, Psychedelic Cart, and the Crystal Mesh Collection. This provides a unique shopping experience for those looking to indulge in the latest fashion offerings from the brand.

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This Dolce & Gabbana takeover is part of a larger trend witnessed in summer 2023-4, where luxury fashion brands have increasingly collaborated with beach clubs and resorts to create designer experiences. From Aura Skypool’s monochrome collaboration with Boss to Dior’s Dioriviera print at Nammos.

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