NBC has enlisted the talents of iconic US rapper, Snoop Dogg, to infuse a unique and vibrant twist to the...
Panadol has set a new standard in pharmaceutical marketing with its campaign that breaks away from the traditional norms. Departing...
In a move that blends the worlds of luxury fashion and elite sports, the Australian Open has announced a historic...
In an era where technology merges with art, ABBA’s ‘Voyage’ hologram concert, potentially heading to Melbourne, stands as a testament...
The Johnnie Walker Blue Room represents a pioneering example of brand activation in the luxury spirits market. In collaboration with...
As the world of gaming continually evolves, the recent launch of Lego Fortnite marks a significant milestone in this journey....
A well-known mural in Harlem is undergoing an exciting transformation, bringing the history of the neighborhood to life in an...
Lush is gearing up to launch a captivating space-themed exhibit at London’s Outernet entertainment venue. Starting December 1st, visitors will...
H&M, in collaboration with DEPT® and Journee, has created an innovative virtual showroom, which recently won the Best Metaverse UX...
The holiday season is synonymous with joy, and nothing encapsulates this better than the innovative brand activation at the Natick...
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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