,

Tennis Australia’s AO Adventure on Roblox Reaches 14.5 Million Visits

Tennis Australia’s venture into the metaverse with AO Adventure on Roblox has proven to be a resounding success, amassing over 14.5 million visits since its debut at AO 2023, the organisation has disclosed.

Roblox, a metaverse platform boasting more than 70 million daily active users, is set to further elevate the AO Adventure experience for AO 2024. The expansion introduces two exciting additions, the ESPN Super Set Showdown and WimbleWorld x US Open Cross-Court Challenge.

AO Adventure provides users with an immersive exploration of the Australian Open world, offering activities and opportunities to earn digital items and accessories. The upcoming ESPN Super Set Showdown is poised to deliver tennis enthusiasts a unique experience with tennis courts featuring simulated commentary from ESPN’s humanoids, Ace and Courtney. Users can engage in challenges to acquire a koala shoulder pet or a kangaroo pouch wearable for their avatar.

Ridley Plummer, Senior Manager Digital Sales and Metaverse at Tennis Australia, stated, “The ongoing success and growth of AO Adventure on Roblox continues to provide the Australian Open with the opportunity to reach new audiences and global markets, 24/7, 365 days a year, via one of most popular immersive platforms in the world.”

roblox article 1

The collaboration with ESPN has received commendations from Brian Iglesias, ESPN Head of International Marketing.

Iglesias stated, “The collaboration with Tennis Australia is a great opportunity for ESPN to engage with new audiences around the world. By combining Tennis Australia’s expertise in sport with ESPN’s global reach, AO Adventure and ESPN Super Set Showdown promises to offer an engaging and immersive experience.”

The WimbleWorld x US Open Cross-Court Challenge takes the AO Adventure experience to new heights, allowing users to portal between different metaverse realms and complete challenges to earn a coveted Cross-Court Aura for their avatars.

roblox article 2

Additionally, AO Ballpark presented by Emirates aligns with the onsite offerings, featuring a challenging Sky-High Obby and a Dunlop Tennis Ball Rain mini-game.

Cedric Cornelis, Chief Commercial Officer at Tennis Australia, reiterated the organisation’s commitment to innovation and engagement. He stated, “We believe in the power of tennis to unite and inspire. By offering a range of engaging experiences, both on and off the court, we aim to create a lasting impact and ensure that the AO remains a beacon of creativity and innovation in the sporting world.”

roblox article 3

Share the love

Latest

Related Articles

Harry Styles’ beauty brand, Pleasing, has taken to the streets of Chicago, running from June 15th to July 14th. This...

NikeTown London has launched their new ‘Mad Brilliance’ range at their pop-up store, building anticipation for the ongoing UEFA European...

As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to...

On the top floor of the Printemps Haussmann in Paris, Veuve Clicquot shows off one of its new Sun Clubs....

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

Penfolds Gifting Carts

Experience

Taper Financial Solutions

Brand

Black Hops Limited Release Labels

Brand

Squealing Pig Celebrates Mardi Gras

Experience

Furphy Custom Ford Beer Truck

Experience

WYNNS X AAFW 2023

Experience

NDF Group Brand Refresh

Brand

19 Crimes Custom Wine Label

Experience

LandRaxx

Brand