In a shift away from its longstanding venue at Spring Studios, IMG bid farewell to the bustling space in TriBeCa...
National Geographic stole the spotlight at New York Fashion Week with its immersive holographic campaign, ‘Fit for a Queen.’ The...
Dubai’s Atlantis The Royal and Louis Vuitton have merged their brands to bring forth a celebration at the Palm Jumeirah...
In a city where the lights are forever and a day, the Super Bowl has taken to the skies to...
The Super Bowl is not only one of the world’s biggest games, it is one of marketing’s biggest stages. Brands...
Only one week out from America’s largest sporting event, the Super Bowl, fan engagement and experience is more crucial than...
With the Year of the Rabbit coming to an end and the Year of the Dragon just one week away,...
Dubai International (DXB) has just become home to a retail experience as Lagardère Travel Retail, in collaboration with LEGO Travel...
Excitement builds as Apple’s latest innovation, Apple Vision Pro, is set to hit the market on February 2nd. Among the...
In the fashion capitals of Seoul, Korea, and Beijing, China, a new pop-up has emerged, blending the worlds of fashion,...
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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