Let’s chat about that super cool OOH Corona did back in 2022. With tech, AI and Faux OOH really hyping up everything up of late. We need to stop and admire some of the really clever campaigns of the past that used the simple stuff. Sunlight and shadows, to create this image of a Corona right there in the natural world. So, imagine this…. you’re walking by, and between 6:30 and 6:45 pm on a clear day, boom, the sunlight hits just right, the planets align and there’s the shadow of a Corona bottle. It’s like nature’s way of saying “it’s time for a beer”.
The whole idea was simplicity at its finest. You’ve got the sun, which let’s face it, sets every single day, no matter where you are. And when people see that, they’re going to think of kicking back with a Corona. It’s like they managed to link those perfect sunset moments directly to their brand, reminding you of those times when all you want to do is relax and enjoy a cold one.
What really set this ad apart wasn’t just the cool shadow play but how it leaned into letting nature do its thing. According to Irini Komodikis, the marketing boss for Corona in Europe, this was all about stepping back and letting the sun show off how Corona is all about being natural, through and through.
Their slogan, “Made from the natural world,” wasn’t just for show. Corona’s all about those natural ingredients, and they love showing off how their beer fits right into those chill, outdoor vibes. You know, those moments when you’re out there enjoying the great outdoors or just soaking in a beautiful sunset. Corona tapped into that feeling, making their beer synonymous with those laid-back, natural moments.
It’s was more than just an ad, it was about creating a simple connection. It plays on that universal yearning for a bit of peace, a moment to unwind, which honestly, we’re all thinking about pretty much all the time. Corona threw out an invitation, take a minute, embrace the world around you, and chill out with a beer.
