, ,

Mercedes-AMG and will.i.am debut the MBUX SOUND DRIVE experience at CES 2024

Mercedes-Benz has teamed up with musical legend will.i.am to create an “interactive music experience” tailored for vehicles equipped with the second-generation MBUX system.

Scheduled for release in mid-2024 via over-the-air updates across a range of models, including those under the Mercedes-AMG banner.

Through an intricate network of sensors and advanced software, MBUX SOUND DRIVE interprets an array of driving dynamics—such as acceleration, braking, steering, and recuperation—and translates them into dynamic musical expressions. This technology empowers drivers to compose their own real-time musical narratives, turning each drive into a personalised, immersive journey of sound and sensation.

Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, stated, “At Mercedes-Benz, we want digital innovation to bring a smile to our customers’ faces through exciting new features that make a real difference to every journey. With MBUX SOUND DRIVE, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive.”

will.i.am, Creative Artist, Innovator and Entrepreneur, added, “Imagine a world where your car can become an instrument creating musical journeys. MBUX SOUND DRIVE enhances driving and sound technology, letting motorists reshape music just by driving. I’m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorists to drive to. MBUX SOUND DRIVE is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.”

Share the love

Latest

Related Articles

With Coachella wrapping up this weekend, it is the perfect time to take a look into the brand activations and...

Two weekends of Coachella festivities is clearly not enough, as the most influential music festival has taken to Fortnite to...

Coachella and Heineken’s partnership dates back to 2002, only three years after the first-ever Coachella festival. So, for 20 years,...

Coachella is one of the largest and most influential music festivals globally. It’s well known for its diverse lineup of...

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

FURPHY BIRDCAGE MARQUEE 2022

Experience

Assassin’s Creed Voyage To Valhalla

Experience

HOWLER HEAD OCTAGON AT IBA TRADE FESTIVAL

Experience

Penfolds Window Display at The Crown Melbourne

Experience

Furphy Custom Ford Beer Truck

Experience

Scoot x DGC ‘Message in the sand’

Digital, Experience

Seppelt Melbourne Cup Activation at The Park

Experience

Ladbroke Yourself Web AR Filters

Digital

Snoop Cali-Red Brand Experience

Experience