NikeTown London has launched their new ‘Mad Brilliance’ range at their pop-up store, building anticipation for the ongoing UEFA European...
As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to...
On the top floor of the Printemps Haussmann in Paris, Veuve Clicquot shows off one of its new Sun Clubs....
Augmented Reality (AR) is a powerful tool that brands can leverage today to enhance their promotional strategies and customer experiences....
PlayStation has taken over UEFA Champions Festival with their interactive activations throughout the event. The four-day festival took place across...
LIV Golf has partnered with Zynga’s popular mobile golf game Golf Rival to bring LIV Golf content to the gaming...
Resort takeovers are all the hype right now and Louis Vuitton has elevated this trend with their first Resort activation...
DoorDash showcases a two-night “speakeasy” in two of its top alcohol delivery markets, Washington, D.C. and Chicago. The DoorDash speakeasy...
The Hermès pop-up Le Monde d’Hermès kiosk, has been spotted at Azabudai Hills Central Square in Tokyo, Japan, on May...
This summer, Dior’s elegance and brand prestige have once again graced the iconic Beverly Hills Hotel. A Dior-branded oasis has...
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even the strongest render still requires interpretation. That is where the partnership between Maake, Groblox and Enviz is leading the way. Together, they are integrating virtual
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October, Veuve Clicquot once again delivered a masterclass in brand activation, through their iconic Polo event, blending luxury, sport, and lifestyle. This year’s Polo Classic introduced a reimagined approach to ticketing,
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently hosted a unique gala at one of the world’s most recognisable landmarks—the Great Wall of China—as part of their ‘Play Big’ campaign. This campaign celebrates their partnership with global ambassador
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City at Washington Square Park. View this post on Instagram A post shared by Prada Beauty (@pradabeauty) The vibrant flower market, instantly recognisable by Prada’s signature pastel green, makes
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court, elevating the fan experience and showcasing the power of brand partnerships in one of tennis’ biggest stages. Let’s take a look at what brands did for the 2024 US Open…
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands alike had been eagerly awaiting, after the Tokyo Games, which faced major restrictions due to the Covid-19 pandemic. The games were the biggest event ever organised in France, taking place
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