One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a...
After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October,...
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently...
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City...
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court,...
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands...
Louis Vuitton takes over Europe with their seasonal pop-up stores at picturesque seaside locations, featuring the latest collections of Women’s...
Hennessy, the iconic cognac brand, in partnership with the National Basketball Association (NBA), has brought an immersive courtside experience to...
At the end of July, the Californian coastal towns of Venice, Santa Monica, and Malibu were the lucky destinations for...
Throughout the current Paris Olympic Games, Dior launched an exclusive spa cruise which sets sail from Port Henri IV near...
Welcome to the Shanghai Mountain of Youth Pop-Up, where French natural mineral water meets the vibrant city of Shanghai, bringing joyful refreshment to the world. This pop-up is a journey to the ‘Mountain of Youth,’ a destination high in the clouds, blending the purity of the French Alps with a
Marbella, the elite luxury resort in Spain, is now home to the iconic Roman fashion house, Fendi. This summer, Fendi has embarked on a brand activation takeover at the Puente Romano Beach Resort, transforming it into a Fendi paradise until October 31st. At the heart of this activation is the
Experience the exclusive pop-up events in Seoul and Shanghai celebrated the Gentle Monster x Mugler collection, which launched globally on July 18th. Visitors explored installations that captured the bold energy of both brands through dynamic kinetic art. View this post on Instagram A post shared by GENTLE MONSTER
Louis Vuitton never fails when it comes to their sporting collaborations, they believe victory travels in Louis Vuitton. This sentiment is celebrated through their prestigious partnership with Paris 2024. Louis Vuitton highlights the fusion of fashion and sports, sharing common values and a pursuit of excellence with the remarkable athletes
From July 3 to September 2, 2024, AMI Paris will take over Galeries Lafayette Haussmann, transforming the department store into a stylish celebration of French culture. This brand activation will feature a takeover from the store’s windows to its rooftop, capturing the essence of French fashion and lifestyle. View
The Cannes Lions International Festival of Creativity is a global event for professionals in creative communications, advertising, and related fields. It is regarded as the largest gathering in the advertising and creative communications industry. This year, the event was held from Tuesday 18 June until Friday 21 June. For many
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