After a three-year hiatus, the Veuve Clicquot Polo Classic in Los Angeles has finally returned. On Saturday 5th of October,...
Lacoste’s latest activation proves just how far it will go to capture the global spotlight. The iconic fashion label recently...
The Prada Beauty Flower Market is on the move across the globe with its latest stop in New York City...
The 2024 US Open brand activations offered fans a mix of immersive experiences. These activations brought excitement off the court,...
The Paris Olympic and Paralympic Games 2024 marked a return to the vibrant, full-scale Olympic experience that fans and brands...
Louis Vuitton takes over Europe with their seasonal pop-up stores at picturesque seaside locations, featuring the latest collections of Women’s...
Hennessy, the iconic cognac brand, in partnership with the National Basketball Association (NBA), has brought an immersive courtside experience to...
At the end of July, the Californian coastal towns of Venice, Santa Monica, and Malibu were the lucky destinations for...
Throughout the current Paris Olympic Games, Dior launched an exclusive spa cruise which sets sail from Port Henri IV near...
Welcome to the Shanghai Mountain of Youth Pop-Up, where French natural mineral water meets the vibrant city of Shanghai, bringing...
Marbella, the elite luxury resort in Spain, is now home to the iconic Roman fashion house, Fendi. This summer, Fendi...
Experience the exclusive pop-up events in Seoul and Shanghai celebrated the Gentle Monster x Mugler collection, which launched globally on...
Louis Vuitton never fails when it comes to their sporting collaborations, they believe victory travels in Louis Vuitton. This sentiment is celebrated through their prestigious partnership with Paris 2024. Louis Vuitton highlights the fusion of fashion and sports, sharing common values and a pursuit of excellence with the remarkable athletes
From July 3 to September 2, 2024, AMI Paris will take over Galeries Lafayette Haussmann, transforming the department store into a stylish celebration of French culture. This brand activation will feature a takeover from the store’s windows to its rooftop, capturing the essence of French fashion and lifestyle. View
The Cannes Lions International Festival of Creativity is a global event for professionals in creative communications, advertising, and related fields. It is regarded as the largest gathering in the advertising and creative communications industry. This year, the event was held from Tuesday 18 June until Friday 21 June. For many
From 26 June to 14 July, Burberry has revamped The Landmark’s MO Bar to celebrate the launch of its new signature Rocking Horse bag. This design, introduced by Chief Creative Officer Daniel Lee, was launched by actor and Burberry ambassador Bright during the Rocking Horse campaign. Inside the MO Bar,
Nothing excites a crowd more than a teaser event to build anticipation and generate buzz for something. Solebox did exactly that in preparation for their new store in Paris, opening in July. Solebox teamed up with Adidas on the 20th and 21st June to launch this event. Taking over café
In London, the New Bond Street Polo Ralph Lauren store will yet again feature a dedicated Wimbledon takeover. The tennis matches will be live streamed on screens in the store’s windows for the duration of The Championships. Customers are invited to watch while enjoying tea and coffee from the Ralph’s
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