PlayStation has taken over UEFA Champions Festival with their interactive activations throughout the event. The four-day festival took place across central London at Potters Fields Park, Regent Street, Somerset House, South Bank, and Trafalgar Square, with PlayStation having involvement with all areas.
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A standout of the event was their giant pinball machine in Trafalgar Square. The pinball machine was a hit among visitors, providing a unique blend of physical and digital interaction. PlayStation’s activations at the UEFA Champions Festival demonstrate how gaming can enhance the fan experience at major sporting events.
Through all their activations within London, the ASTRO BOT challenge, EA SPORTS™ FC 24 showcases, the ASTRO BOT claw grabber, and the giant ASTRO BOT pinball machine, PlayStation has effectively tapped into a larger audience than just their typical gamers. By integrating PlayStation branding and experiences within the UEFA Championship, PlayStation reaches a broad audience of football fans, enhancing its visibility and appeal beyond traditional gaming circles.
