Resort takeovers are all the hype right now and Louis Vuitton has elevated this trend with their first Resort activation of the year at Galaxy Macau. This world-class luxury resort was home to their exclusive pop-up displaying their LV “By The Pool” collection and a poolside takeover which commenced on May 23 until June 3, 2024.
LV Summer Resort. Plunge into summer in the unique city of Macau and discover the Maison’s pool takeover and pop-in store Macau Galaxy — refreshed in the colors of the LV By The Pool Collection. Discover more at https://t.co/V1Ly651vzP#SummerResorts #Macau #LouisVuitton pic.twitter.com/gQL8ESEWOY
— Louis Vuitton (@LouisVuitton) June 2, 2024
The pool area has undergone a makeover with a lively coral theme, displaying a Louis Vuitton-branded pool floor and an LED arch decorated with a tile pattern reminiscent of the Monogram design. This theme and design covers every aspect of the space, from sun loungers and umbrellas to cabanas, all crafted to bring visitors in the heart of coastal living and Louis Vuitton’s travel aesthetic.
Macau, a city known for its blend of distinctive entertainment, attractions, and resorts, combined with Chinese and Portuguese influences, makes for a perfect tourist destination. Louis Vuitton has taken advantage of this status to create their own branded oasis where there is plenty of foot traffic.
To add to the resort-inspired activation, the brand presents a blend of timeless designs that represent a contemporary take on destination fashion and lifestyle, catering to both beachside and urban environments.
Available solely at the Galaxy Promenade store, the LVacation tote and bucket bag are crafted from soft certified organic terrycloth, creating a woven rendition of the Monogram pattern perfect for the beachy environment. The occasion additionally marks the exclusive early launch of the LV “By The Pool 2024” women’s collection at the store, coinciding with the premiere of the Pre-fall 2024 drop two men’s collection.
Images: Louis Vuitton