From July 3 to September 2, 2024, AMI Paris will take over Galeries Lafayette Haussmann, transforming the department store into a stylish celebration of French culture. This brand activation will feature a takeover from the store’s windows to its rooftop, capturing the essence of French fashion and lifestyle.

 

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This takeover is part of the annual La French Touch, an event showcasing the best of French-made fashion, beauty, decoration, and gastronomy. This is the third edition of La French Touch held at Galeries Lafayette Paris Haussmann.

The highlight of this brand activation is La Cabane AMI on the rooftop. This summer café, designed in shades of white and blue, features beach cabins and deckchairs, creating a chic seaside atmosphere.

Visitors can enjoy ice creams, drinks, and crêpes crafted by chef Julien Sebbag (Forrest Paris, Micho) while appreciating French Riviera themed entertainment.

Pop-up shops for both men and women will greet visitors at the entrance, offering a taste of the brand’s latest fashion pieces.

Images: AMI Paris