, , ,

Shopper Activation Goes Viral, Elevating the Christmas Spirit through Technology

The holiday season is synonymous with joy, and nothing encapsulates this better than the innovative brand activation at the Natick Mall in Massachusetts. Their unique experience, “Santa’s Elevator Express,” transforms a simple mall visit into a magical journey to the North Pole, captivating the imagination of children and adults alike.

The experience revolves around a virtual elevator set within a 12-meter tall Christmas tree. This “elevator” is an ante-room outfitted with display screens simulating a journey to the North Pole. The experience culminates in a visit to Santa’s workshop, complete with snowy animations and the warm greeting of Santa Claus himself.

@natasha_luigui 33 Days Until Christmas! We had to take a trip to the North Pole so Kohen can tell Santa what he would like for Christmas personally 😅🥹 #santaselevator #fyp #santaselevatorexpress #santa #christmas2023 ♬ original sound – Natasha_Luigui

The genius of this concept lies in its immersive nature. By turning a static space into a dynamic, interactive journey, the activation engages visitors on multiple sensory levels. The anticipation of ascending to the North Pole, the visual spectacle of the journey, and the eventual meeting with Santa create a narrative experience that’s both memorable and enchanting.

The impact of this activation extends far beyond the walls of the mall. A TikTok video showcasing a four-year-old boy’s wonder during his visit went viral, garnering millions of likes and shares. This not only amplified the reach of the activation but also highlighted its emotional resonance. The video’s comments reflect a collective nostalgia and a yearning for the innocent joy of childhood.

Shoper Activation

This digital ripple effect is a testament to the activation’s success in creating a story worth sharing. In an age where social media presence is invaluable, such brand activations that encourage organic sharing are golden.

The Natick Mall’s “Santa’s Elevator Express” is a stellar example of an activation done right. It skillfully combines technology, storytelling, and the universal appeal of Christmas to create an experience that transcends the commercial environment of a mall. In doing so, it not only drives foot traffic but also creates lasting memories, reinforcing the magic of the holiday season in the hearts of its visitors.

This activation first appeared at the Bridgewater Commons in New Jersey in 2018, but moved to Massachusetts this year.


Share the love


Related Articles

In a city where the lights are forever and a day, the Super Bowl has taken to the skies to...

The Super Bowl is not only one of the world’s biggest games, it is one of marketing’s biggest stages. Brands...

Only one week out from America’s largest sporting event, the Super Bowl, fan engagement and experience is more crucial than...

With the Year of the Rabbit coming to an end and the Year of the Dragon just one week away,...

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects