Squealing Pig Wines Partners With National Pickleball League (NPL)

In an unparalleled move, Treasury Wine Estates cheeky wine brand, Squealing Pig, has paired up with the National Pickleball League (NPL) in a sponsorship agreement. As part of the deal, Squealing Pig will champion the title of Major Sponsor for the NPL over the next two years.

Both entities encapsulate freshness and vibrancy in their domains, challenging conventional norms. The union seeks to redefine the notions associated with their sectors by fostering an innovative and inclusive environment.

MajorSponsorSPWxNPL

The unique partnership includes sponsorship of NPL Season 1 – the flagship professional Pickleball league of Australia, launching in March 2024 with $100,000 Prize Money. It also includes coverage across the professional NPL Championship tournaments, future corporate events, pop-up activations and the crown jewel of the NPL’s expansion plans – the first-of-its-kind NPL Pickleball supersite – opening in Melbourne later in 2023.

Shehan Ananthakumar, the Senior Brand Manager at Treasury Premium Brands, lauded the collaboration, “At Squealing Pig, we’re known for our inclusive and cheeky approach to the complex world of wine, a category that a lot of people find confusing and stuffy. But we are also committed to channelling our playfulness, positivity and passion for bringing people together, which is why partnering with the NPL felt like a natural alignment.

“We look forward to sharing our celebrated wines with Pickleball fans across the country for launch season and beyond.”

Ron Shell, CEO of the National Pickleball League, echoed similar sentiments. “The shared values and vision for both brands made this collaboration an absolute no-brainer for us as our first major sponsor and long-term partner. To be under the Treasury Wine Estate umbrella is prestigious and their expertise in growing brands in our target demographic will lead to great benefits for all our current and future customers, as our grand plans to elevate the sport of Pickleball in Australia continue.”

As part of the partnership, the “Pickle & the Pig” campaign is set to roll out during the Squealing Pig Wine’s eminent Summer of Love campaign, stretching from November 2023 to March 2024.

Share the love

Latest

Related Articles

Lush is gearing up to launch a captivating space-themed exhibit at London’s Outernet entertainment venue. Starting December 1st, visitors will...

H&M, in collaboration with DEPT® and Journee, has created an innovative virtual showroom, which recently won the Best Metaverse UX...

The holiday season is synonymous with joy, and nothing encapsulates this better than the innovative brand activation at the Natick...

Amazon’s $100 million investment in broadcasting the NFL’s first-ever Black Friday game is not just a mere expansion into sports...

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

The Ministry of Sport Awards

The Container Brothers Brand Refresh

HOWLER HEAD OCTAGON AT IBA TRADE FESTIVAL

FURPHY BIRDCAGE MARQUEE 2023

Campari Bar for MIFF at ACMI

WYNNS X AAFW 2023

TAB X NBA ORIGINS STREET-BALL COMPETITION

CASA APEROL X ROYAL RANDWICK AUTUMN RACING CARNIVAL

CASA APEROL X BONDI ‘THE PROM’