MGM Resorts is ready to rev up the excitement for the Las Vegas Grand Prix with a series of unique and luxurious experiences, topped by the one-of-a-kind “Shoey Bar” at the Bellagio. Guests at the Bellagio will have the quirky opportunity to drink their favorite cocktails from MGM-branded driving shoes, complete with waterproof liners. This unusual concept pays homage to the podium celebration made famous by Australian F1 driver Daniel Ricciardo while tapping into the pop culture Daniel has created. It’s not every day you get to say, “I’ll have my drink on the rocks, and in a shoe, please!” This might be the only chance to clink a shoe instead of glasses at the Bellagio, making for a hilariously memorable toast.
Your drink of choice is about to get a lot more interesting.
— MGM Rewards (@MGMRewards) November 8, 2023
The Shoey Bar, a standout feature at the Bellagio during the Grand Prix weekend from November 16th to 18th, offers fans an immersive and memorable way to celebrate their passion for racing while drinking from a shoe! This novelty approach by MGM Resorts is not just a tribute to a racing icon but also a clever marketing tactic. It creates a unique, shareable moment that aligns perfectly with the spirited atmosphere of Formula 1 racing. The Shoey Bar is likely to generate significant social media buzz, drawing both racing enthusiasts and curious visitors alike, thereby enhancing the overall visibility and appeal of the event and sport.
The concept aligns with MGM Resorts’ broader strategy to offer an unparalleled neighborhood experience, combining the thrill of a major sporting event with the vibrant energy of Las Vegas. This initiative promises to keep the party atmosphere alive, ensuring that every guest finds something exciting and unique, further solidifying MGM Resorts’ position as a leader in innovative hospitality and entertainment experiences.