, ,

DoorDash Debuts Unique Speakeasy Experience

DoorDash showcases a two-night “speakeasy” in two of its top alcohol delivery markets, Washington, D.C. and Chicago. The DoorDash speakeasy first made its first appearance at Grapes & Grain bar in Chicago earlier in May, before moving to D.C. at the end of May. DoorDash handpicked the Adams Morgan’s Prohibition-style bar Code Red in D.C for the exciting pop-up location.

doordash 2

At the heart of the event is a DoorDash-branded red bar, stocked with faux spirits to intrigue and attract curious passers-by. Cleverly, you were only granted entry into the speakeasy if you were a member and subscriber of DoorDash. The entry was disguised as a fridge door and once through, a complimentary cocktail awaited them, on the house. This is a great way to entice members of the public to sign up, directly driving subscriber growth. All attendees received a complimentary cocktail-making kit and a special promo code for future alcohol orders.

By creating a memorable and exclusive event, DoorDash showcased its service in a fun and engaging way while also building stronger connections with its audience. These experiences not only differentiate DoorDash from its competitors but also build a loyal customer base. This activation was unique, lively, and perfectly captures the essence of DoorDash’s alcohol delivery service; quick, easy and enjoyable.

 

Images: DoorDash

Share the love

Latest

Related Articles

Harry Styles’ beauty brand, Pleasing, has taken to the streets of Chicago, running from June 15th to July 14th. This...

NikeTown London has launched their new ‘Mad Brilliance’ range at their pop-up store, building anticipation for the ongoing UEFA European...

As temperatures rise and travellers prepare for their ‘Euro Summer’ adventures, so too do brands. Designer brands are taking to...

On the top floor of the Printemps Haussmann in Paris, Veuve Clicquot shows off one of its new Sun Clubs....

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects

Campari Bar for MIFF at ACMI

Experience

CASA APEROL X JUSTIN LANE

Experience

Taper Financial Solutions

Brand

LandRaxx

Brand

HOWLER HEAD OCTAGON AT IBA TRADE FESTIVAL

Experience

Wolf Blass Custom Wine Label

Experience

Aperol x AO pop-up Experiential Store at Melbourne International Airport

Experience

NDF Group Brand Refresh

Brand

Black Hops Limited Release Labels

Brand