This summer, Dior’s elegance and brand prestige have once again graced the iconic Beverly Hills Hotel. A Dior-branded oasis has hit the hotel’s pool and spa area, enchanting the hotel’s atmosphere and providing an exclusive touchpoint for brand exposure. This takeover features Dior’s signature themes and introduces the Dioriviera pop-up boutique, showcasing a capsule collection inspired by the iconic Mediterranean beach vacation.
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The pool area has been redesigned, featuring loungers, deck chairs, sunshades, cushions, and cabanas decorated in Dior’s vibrant coral pink toile de Jouy Soleil fabric. The collection also features vibrant shades of lemon yellow and candy pink. Adding to the exotic atmosphere, life-size seashell-covered animals, including lions, giraffes, monkeys, and tigers, are placed around the pool and lounge areas. Thes designs paired with the beautiful pool area make for a picture-perfect scene.
Amongst the glam of the décor, the Dioriviera pop-up boutique offers a selection of styles perfect for both the beach and city life. Designed to resemble a chic, beachy apartment with raffia wallpaper and bamboo accents, the boutique presents a range of different fashion items from swimsuits to scarf tie blouses. Dior Maison items, including tableware sets and linens, add a touch of home luxury to the collection.
The Beverly Hills Hotel is one of six Dioriviera pop-up locations globally, joining France, China, Turkey, and South Korea. These pop-ups, alongside Dior’s extensive network of stores and recognition, amplify Dior’s global presence and reinforce its status as a leading luxury brand.
This year, Dior wanted to bring this takeover to the next level with the introduction of its first-ever Spa Residency within the hotel’s expansive day spa facility. Treatment rooms, decorated in the same coral pink toile de Jouy Soleil fabric, offer guests a first-hand experience of Dior’s luxury. Signature treatments include the 90-minute Californian Glow by Dior, focused on skin recovery, and the 60-minute Kobi-Dior anti-aging treatment, inspired by traditional Japanese Kobido techniques. Visitors can also purchase Dior’s premium skincare and fragrance collections.
Images: Paul Vu
