The Los Angeles Rams and SoFi, a digital personal finance company, have joined forces with the City of Hermosa Beach to create a 60-yard turf
With Coachella wrapping up this weekend, it is the perfect time to take a look into the brand activations and events that shape the festival’s
Two weekends of Coachella festivities is clearly not enough, as the most influential music festival has taken to Fortnite to create their own virtual island.
Coachella and Heineken’s partnership dates back to 2002, only three years after the first-ever Coachella festival. So, for 20 years, Heineken has been creating the
Coachella is one of the largest and most influential music festivals globally. It’s well known for its diverse lineup of ‘big-time’ artists spanning multiple genres,
Let’s chat about that super cool OOH Corona did back in 2022. With tech, AI and Faux OOH really hyping up everything up of late.
Immersive VR experiences offer brands a unique platform to showcase their products or services in innovative and interactive ways. Whether it’s through virtual product demonstrations,
Lay’s, the official snack partner of the UEFA Champions League (UCL), has kicked off No Lay’s, No Game 2024, rewarding fans who are ‘game day
The Super Bowl is not only one of the world’s biggest games, it is one of marketing’s biggest stages. Brands can elevate their presence and
Only one week out from America’s largest sporting event, the Super Bowl, fan engagement and experience is more crucial than ever. The hype around the
