M&M’S’s first-ever Tour de France publicity caravan, six vehicles and 600+ giant M&M’S, is a brand activation anchored to Mars’s Haguenau plant.
Ford turned its own past into a museum-grade exhibit at Union Station, a masterclass in using brand heritage as an experiential asset.
Two giant LEGO roses against Jewel Changi’s Rain Vortex make a smart case for siting retail theatre inside the world’s busiest transit hubs.
Michelob ULTRA’s Pitchside Club annexed the Santa Monica Pier for a fortnight, an owned-venue World Cup play built on top of the brand’s sponsorship.
One of the most challenging parts of event and brand activation design has always been asking stakeholders to imagine a space from a plan. Even
Throughout the current Paris Olympic Games, Dior launched an exclusive spa cruise which sets sail from Port Henri IV near the picturesque Ile Saint-Louis, offering
Welcome to the Shanghai Mountain of Youth Pop-Up, where French natural mineral water meets the vibrant city of Shanghai, bringing joyful refreshment to the world.
From July 3 to September 2, 2024, AMI Paris will take over Galeries Lafayette Haussmann, transforming the department store into a stylish celebration of French
From 26 June to 14 July, Burberry has revamped The Landmark’s MO Bar to celebrate the launch of its new signature Rocking Horse bag. This
In London, the New Bond Street Polo Ralph Lauren store will yet again feature a dedicated Wimbledon takeover. The tennis matches will be live streamed
