Australian Open’s Trophies to Travel in Style with Louis Vuitton Trunks

In a move that blends the worlds of luxury fashion and elite sports, the Australian Open has announced a historic partnership with Louis Vuitton. This collaboration names the brand as the Official Trophy Trunk provider for the AO, adding an extra touch of elegance to the tournament.

Louis Vuitton, a brand synonymous with luxury and refinement, has meticulously crafted two exclusive Official Trophy Trunks for the Australian Open. These trunks, designed to house the Norman Brookes Challenge Cup and the Daphne Akhurst Memorial Cup, are a testament to the brand’s commitment to excellence. Created in the Maison’s historic workshops in Asnières, near Paris, the trunks embody a fusion of tradition and modernity.

The trunks showcase the iconic Louis Vuitton Monogram canvas, complemented by a classic lozine leather trim. Brass corner protectors, locks, and clasps dating back to the 1860s add to the trunks’ vintage charm. The interiors are lined with blue microfibre, mirroring the Australian Open’s signature blue courts, and feature the tournament logo on the underside of the lid.

Australian Open Trophie 3


The partnership between the Australian Open and Louis Vuitton is not just about luxury, it’s a symbolic gesture that celebrates the intersection of heritage, craftsmanship, and the spirit of competition. “Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning hand-crafted custom trunks created for our historic Australian Open trophies,” Tennis Australia CEO Craig Tiley said.

Pietro Beccari, Chairman and CEO of Louis Vuitton, highlighted the Maison’s history of crafting trunks for iconic trophies, including the FIFA World Cup™, Rugby World Cup, NBA Championship Trophy, Formula One’s Grand Prix de Monaco, League of Legends, and the America’s Cup. This partnership with the Australian Open is a continuation of that legacy.

The trunks will make their debut during the women’s and men’s finals on 27 and 28 January, adding a layer of prestige to the trophy presentation ceremonies. This partnership marks a significant moment in the history of both the Australian Open and Louis Vuitton, as they come together to celebrate legendary achievements in the world of tennis.

Share the love


Related Articles

The worlds of fine wine and high fashion meet again at this year’s Australian Fashion Week. Wynns Coonawarra Estate has...

If there is one thing TAB knows how to do, it is to bring the action to you. Their latest...

Meet ‘JENTLE SALON’, the latest venture by Gentle Monster and JENNIE. Together, they revealed their new eyewear line. With eight...

Airbnb has taken it up a notch to give their customers experiences that have only ever been dreamt of. The...

Get the latest marketing trends newsletter delivered straight to your inbox.

Leave your details below and we’ll send you the latest in market trends, analytics and more.

When you click the ‘Join The Newsletter’ button above to submit your details, we will store and process the data you have entered. Our Privacy Policy is here. Please read this to understand how we handle and use your personal information, and, to understand your rights with regards to your personal data.

Our Projects



Ladbroke Yourself Web AR Filters


Campari Bar for MIFF at ACMI




Furphy Custom Ford Beer Truck


The Ministry of Sport Awards


T’Gallant Prosecco Fountain for Myer Melbourne


Penfolds Gifting Carts


Seppelt Melbourne Cup Activation at The Park