In a move that blends the worlds of luxury fashion and elite sports, the Australian Open has announced a historic partnership with Louis Vuitton. This collaboration names the brand as the Official Trophy Trunk provider for the AO, adding an extra touch of elegance to the tournament.
Louis Vuitton, a brand synonymous with luxury and refinement, has meticulously crafted two exclusive Official Trophy Trunks for the Australian Open. These trunks, designed to house the Norman Brookes Challenge Cup and the Daphne Akhurst Memorial Cup, are a testament to the brand’s commitment to excellence. Created in the Maison’s historic workshops in Asnières, near Paris, the trunks embody a fusion of tradition and modernity.
The trunks showcase the iconic Louis Vuitton Monogram canvas, complemented by a classic lozine leather trim. Brass corner protectors, locks, and clasps dating back to the 1860s add to the trunks’ vintage charm. The interiors are lined with blue microfibre, mirroring the Australian Open’s signature blue courts, and feature the tournament logo on the underside of the lid.
The partnership between the Australian Open and Louis Vuitton is not just about luxury, it’s a symbolic gesture that celebrates the intersection of heritage, craftsmanship, and the spirit of competition. “Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning hand-crafted custom trunks created for our historic Australian Open trophies,” Tennis Australia CEO Craig Tiley said.
Pietro Beccari, Chairman and CEO of Louis Vuitton, highlighted the Maison’s history of crafting trunks for iconic trophies, including the FIFA World Cup™, Rugby World Cup, NBA Championship Trophy, Formula One’s Grand Prix de Monaco, League of Legends, and the America’s Cup. This partnership with the Australian Open is a continuation of that legacy.
The trunks will make their debut during the women’s and men’s finals on 27 and 28 January, adding a layer of prestige to the trophy presentation ceremonies. This partnership marks a significant moment in the history of both the Australian Open and Louis Vuitton, as they come together to celebrate legendary achievements in the world of tennis.