GABS patrons enjoy the 19 Crimes Cali Red experience.
19 Crimes is defiant by nature, bold in character, and always uncompromising. The brand partnered with culture creator, innovator, and a leader in pop culture Snoop Dogg, who embodies all these qualities, and more, to launch the first Californian wine in the 19 Crimes portfolio.
Following on from the success of the 19 Crimes ‘bail them out’ activation, MAAKE once again was charged with bringing the 19 Crimes story to life at the Great Australian Beer SpecTAPular events in Melbourne and Sydney. This time, to promote the launch of the 19 Crimes Snoop Dog Cali Red in Australia.
A simple serving bar and additional props brought the space to life. The ‘unlock the barrel’ game crafted by MAAKE, previously used for 19 Crimes activations made an appearance alongside ‘toss the hat onto the pimpstick’, both games offering players the chance to win product.
The activation was extremely successful across both brand awareness and engagement, with many patrons sampling the 19 Crimes Snoop Dog Cali Red and participating in the games.
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