19 Crimes Custom Wine Label

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MAAKE was tasked with bring the 19 Crimes story to life at selected Dan Murphy’s Stores across Australia.

We designed a large in-store ‘Jail Cell’ that would encourage people to get a ‘mug shot’ which was then printed as a custom Wine Label and stuck on a bottle of 19 crimes.

This fun and engaging experience introduced 19 Crimes to a new audience in a unique and exciting way. The activation was extremely successful across each store, with sales for the period of promotion up well over what was forecast.

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