Brand Video Pt 1 for Land Raxx.
Local Australian roof platform and accessory start-up Land Raxx is set to dominate global markets.
Inspired by the booming overlanding movement occurring in the US and the director’s individual exploration pursuits, Land Raxx combines quality local production with unrivalled aesthetics to create products that excel in strength, durability and appearance.
We began by meeting with the team for our all-encompassing brand sprint; an intensive session where we hone in on a business’s goals, marketing and sales channels, target market, strategic business direction, marketing opportunities, and brand mission, vision and values.
From here our creative team conceptualised a full brand suite including logo/lockup design, typography, primary and secondary brand typefaces, brand colour palette, brand assets and elements (overlays, patterns etc), brand graphics and imagery, logo usage and brand iconography. This was all implemented in an informative style guide for the team to ensure brand consistency.
The branding was used to create custom apparel which was worn on-set for the content shoot at the stunning Natural Bridge Retreat. MAAKE arranged the location, talent, photographer, videographer and editing of the shoot, the content from which has proven to be incredibly successful across all digital platforms.
The branded elements and captured content were used to guide our build of the Land Raxx website and set-up of digital marketing channels, including Facebook, Instagram, Youtube and Tik Tok.
If anyone needs a crew for an overseas shoot, we’re here, passports in hand.
Increase in Web Traffic
Month on month average across a 12 month period.
Avg Engagement Increase
Month on month average across a 3-month period.
Decrease in Bounce Rate
Bounce rate indicates the percentage of visitors who enter a site and then leave rather than viewing site pages.
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