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The World’s Most Elusive Wine Bar

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Video Credits – Citizens Of The World

MAAKE was approached to design a unique experience to launch the new wine range from St. Huberts, The STAG.

Based on the tagline ‘Instinct led you here’, the MAAKE team worked closely with the partner agencies and client to create a once-in-a-lifetime brand experience.

Set high in the Victorian alpine wilderness, a wine bar awaits, where for one night only, St Huberts The Stag’s collection of wines was served alongside a locally sourced menu, prepared by professional chef Matt Wilkinson of The Pie Shop and late Melbourne institution Pope Joan.

With a strictly limited number of guests, highlights from the night included a preview of the winery’s 2018 Yarra Valley Pinot Noir from winemaker Greg Jarratt, to celebrate its 10th anniversary release.

Says Clive Coleman, regional brand director, St Huberts The Stag: “This elusive experience is all about bringing people together for a food and wine adventure. An opportunity to escape the norm and showcase our range of cool climate St Huberts The Stag wines.

“St Huberts The Stag is a brand that encompasses escapism and reconnection. We’re thrilled to debut and host an experience such as The World’s Most Elusive Wine Bar – which will provide guests with a once-in-a-lifetime opportunity, that we simply can’t wait to share.”

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