Seppelt Melbourne Cup Activation at The Park

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We’re super thrilled to work alongside Seppelt Wines as we launch their limited edition Sparkling Prosecco Can in style at The Park, Flemington during the 2019 Melbourne Cup Carnival.

The ‘wine in a can’ format is booming in Australia, with label mates Squealing Pig and T’Gallant rounding out a majority market share in the fast growing category for Treasury Wine Estates We incorporated the unique packaging design into the key branding areas of the impressive two-level Seppelt footprint, taking care to complement the existing ‘Unearth Greatness’ key visual; ensuring a cohesive and impactful design.

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The ‘Prosecco Deck’ makes a return for 2019 providing some of the best views in The Park, while the extremely popular photo booth got a striking makeover with black pressed metal and florals.

A huge thanks to all the partners and suppliers who helped us bring this brilliant brand experience to life.

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