Penfolds Gifting Carts

project image penfoldsgiftingcarts 04

Penfolds approached us with the vision to create a ‘new luxury’ in-store gifting experience in the leadup to Christmas for shoppers in Dan Murphy’s stores and leading independents. The goal was to provide a luxury experience for brand devotees while also expanding brand awareness and sales to new consumer demographics.

Maake thumb 2000x2000 03 1

Three innovative elements: customisation; reusability; and non-sampling focussed engagement were the core focus in designing and building these beautifully styled in store carts.

Each station stocked with Penfold’s seasonal gifting assets, including tissue paper, gift tags, bags and ribbon that can be customised with a special message.

project image penfoldsgiftingcarts 01
Share the love
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

More to explore

Penfolds Window Display at The Crown Melbourne

Squealing Pig Celebrates Mardi Gras

Scoot x DGC ‘Message in the sand’